Tesla’s pricing strategy: A Risky Strategy Leading to Sales Decline, Margin Squeeze, and Market Share Erosion
Tesla, the electric vehicle pioneer led by Elon Musk, is currently navigating a challenging landscape marked by a price war it initiated to counter increased competition. In response to the surge in rivals entering the electric vehicle market, Tesla embarked on a strategy of reducing its vehicle prices by around 25% over the past year. … Read more